Digital Strategy

As your Digital Strategist we will be in contact with the projects we pursue, able to know them in detail, and will be able to contribution as a consultant in the definition of projects. Manage the exchanging of information and challenge the interpretation of needs and transform them into operative objectives. We choose tools to use that provide results. Our Digital Marketing goes beyond that of the confines of the “virtual” world into the real world product solutions.

What we will be responsible for:

• Suggest, define and implement digital marketing strategies coherent with brief, for projects and competitive bids
• Develop periodical analysis of the data activity of clients under responsibility, including Google Analytics and data sets originating from technological implementation tools
• Develop periodical reports on activities
• Address the activities of the creative department in the production of concepts and creative elements for projects
• Draft and organize the outputs produced by various departments and attend to the closing presentations for competitive bids and special projects
• Analyze benchmarks for competitive bids ad special projects
• Draft internal & external briefs
• Investigate and analyse current products, services and strategies continuously to identify new opportunities
• Identify the advertising needs with regards to the client’s brief
• Master the characteristics of the audience and target of the client and proactively suggest hypotheses for media campaigns
• Analyse metrics and strategies to better audience growth, engagement and impact
• Monitor SEO/SEM, user engagement, conversion and sale metrics
• Point out new opportunities to the Account Manager 
• Coordinate with the teams of various work areas to optimize the customer experience and guarantee brand consistency
• Ensure work quality
• Ensure the respect of standards, working hours and deadlines approved 
• Receive feedback from  Coordinator and develop solutions to anything in need of address
• Point out critical issues and opportunities in a timely manner
• Stay ahead of the curve in interests in and knowledge of the latest technologies, the market and digital trends.
• Report directly to the VP of Digital Strategy